marketing
NGRC helps companies develop and enter new markets. We understand the external elements—including competitor actions, cultural trends, and regulatory and legal frameworks—that impact marketing decisions.
Our approach is to help clients get minimally viable products and services into direct contact with customers as the best way to accelerate development. We also help segment target markets to improve the efficiency and effectiveness of marketing campaigns. NGRC provides market research, polling and surveys, focus groups, and other market testing tools.
CASE STUDIES
chrysler 1995
We were retained by Chrysler to help launch its new "minivan" concept automobile. An important part of our approach was to work with Congress, regulators, advocacy groups, and other stakeholders to require use of child safety seats (an important feature in the minivan marketing campaign) under federal regulations.
ALENIA / FINMECCANICA 1997
Europe's second-largest aerospace company retained us to help win a $7 billion contract for specialty cargo aircraft with the U.S. military.
US TRADE LAW STUDY GROUP, 1999-2003
We formed the U.S. Trade Law Study Group for major U.S. manufacturers to improve international competition for steel and other raw supplies.
sabre systems, 2009-11
We were retained by the nation's leading avionics and reservation systems operator to expand its market in China. We developed China-based marketing strategies, created sales channels with China's state-owned enterprises (SOEs), and established sales communications with China's critical agencies to make sales possible.
us soccer foundation, 1995-2000
We were retained to develop the U.S. Soccer Foundation with proceeds from the 1994 World Cup. We created the national organization and developed its national programs to "make soccer a preeminent sport in America."
TEXAS BUSINESS COALITION, 2014-17
Business leaders in Texas hired us to direct their legislative and regulatory initiatives.
sam's club, 1995-2005
Wal-Mart relied on us to develop its marketing strategies for Sam's Club, its new warehouse club concept. We helped the company recruit 5 million small business owners, and managed its consumer and corporate communications.
BUSINESS FOR AFFORDABLE MEDICINE, 2001-2005
We helped dozens of Fortune 500 companies and Governors from 14 states form Business for Affordable Medicine, a coalition to address runaway healthcare costs. The coalition was credited by the Wall Street Journal as the force that resulted in new federal laws to improve pharmaceutical competition.
mylan pharmaceuticals 2014
We worked with Mylan to create marketing strategies for Epipen©, the nation's best-known epinephrine auto-injection device.
BUSINESS ALLIANCE FOR RELIABLE ENERGY, 2004-07
The nation's leading energy companies and investors hired us to help shape federal energy legislation.